Friday 13th is an interesting example, retail analysists say that millions of Britons alter their buying behaviour on the day, or in anticipation of it. The price of flights departing on Friday 13th can be as much as 22% lower than normal! Whilse risk analysists report that there is a statistically lower risk of accidents Friday 13th, as people are extra cautious.
There are many entrepreneurial believers! Even Steve Jobs had a wardrobe consisting of a black turtlenecks and jeans. Superstition maybe, but his rationale was that by wearing the same thing, he wasted no mental energy on the daily dilemma of what to wear! Instead, his energy was channelled into more productive things!
We are in exponential and complicated times and running a business is unpredictable! If being a believer boosts your confidence, familiarity or sense of control, then embrace the quirks of superstitions and go for it!
So ‘triskaidekaphobia’ aside, (an abnormal fear of the number 13), happy 13th of the month, happy birthday Kapaciti, have a lucky one!ck here to edit.